Our story

At Audio Retail, it’s all about music, passion, and the power of the local music store. We believe every music lover in the Netherlands, Belgium, and Luxembourg should have the chance to get inspired in a shop. Touching a synthesizer, testing a guitar amp, or trying out a microphone – that’s what it’s about. Online shopping is convenient, but sometimes you just want to feel and hear what a product can do. And that’s where you, as a local music store, come in. We’re here to help you offer that experience.

Why Audio Retail?

We’re the exclusive distributor in the Benelux for top brands like Behringer, TC Electronic, TC Helicon, Bugera, Klark Teknik, and Turbosound. From guitar amps and pedals to synthesizers, PA systems, microphones, and headphones – we make sure you have access to a unique and in-demand range that perfectly fits your customers. Thanks to our years of experience in distributing these brands and international logistics, we know exactly what your store needs. Our local stock in Apeldoorn and fast deliveries make it easy to keep your assortment up to date, without any hassle.

Partnering with passion

At Audio Retail, it’s not just about delivering products. We’re building a long-term relationship with you as a retailer. We’re looking for partners who are just as excited about our brands as we are. Picture this: a customer walks into your store, looking for a new synthesizer. You show them the possibilities of a Behringer model, talking about its sound and versatility. Those moments make the difference, and we ensure you have the products and support to make them happen. From our warehouse in Apeldoorn, we deliver everything you need, and we’re happy to think along with you. Want to organize a demo day, like a Behringer Wing training or a synthesizer workshop for your customers? We’ll help you make it a success.

Our mission

We want local music stores like yours to keep thriving. Online players are everywhere, but we focus on the power of the local market: stores that know their customers personally. You’re the place musicians go to for advice, inspiration, and expertise. We make sure you have the products to keep playing that role. Our focus stays on you and the Benelux region, keeping the passion for music local.

Why us?

With Audio Retail, you choose a partner who gets your business. We offer not just exclusive products but also an approachable, personal touch. We’re here to help you surprise your customers, whether it’s a beginner guitarist looking for their first pedal or a producer needing a new PA system. Our knowledge of the products and the market, combined with our passion for music, makes us the ideal partner for your store.

Ready to team up?

Curious about how we can strengthen your music store? Get in touch via [email protected] and find out what a dealership with Audio Retail can mean for you. Together, we’ll bring the passion for music to every local musician.